Conversation Monitoring & Consumer Research

Services

What we do and how

Social media monitoring allows companies to non-intrusively access naturally occurring conversations around their brands. Using specialized social media research and analytic tools, Fanscape will track and analyze these conversations to generate insights into key brand attributes, gauge sentiment, identify influencers, gather competitive intelligence and detect early signals of shift in market trends. Besides measuring the level of awareness (through social media mentions), we will also measure metrics like share of voice, share of conversation, intent to convert, net advocacy score etc.These inputs will help you in testing and shaping marketing messages, evaluating brand positioning strategies and generating ideas for new product development.