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M&M's
M&M’S® has been producing colorful chocolate fun for Americans since 1941 and along with their parent company Mars North America, has been a primary sponsor of NASCAR's premier racing division for 16 years . Fanscape has helped activate M&M's sponsorship of star driver Kyle Busch in both the 2008 and 2009 season by getting people to engage with Kyle in his social media properties and enlisting fans to participate in the M&M sponsored World's Most Colorful Fan contest on NASCAR.com.
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